When most smartphones today feel too large for comfort. Asus has taken a different route. With the official Asus Zenfone 10 India launch. the brand has delivered a compact powerhouse that’s already turning heads. Combining top-end features with a lightweight, pocket-friendly build, the Asus Zenfone 10 has arrived at just the right time for users who miss smaller phones without wanting to compromise on performance.
With Asus Zenfone 10 price in India set competitively, the company is clearly targeting users who want flagship features in a more manageable form factor. So, how well does the device hold up in the real world? Let’s break it all down—pricing, specifications and our first impressions.
📢 Asus Zenfone 10 – A Much-Awaited Launch
Asus officially unveiled the Zenfone 10 in India via a virtual launch event, building up anticipation among smartphone enthusiasts. Known for its minimal yet meaningful upgrades, Asus focused heavily on what users value most—performance, camera quality and a clean design experience.
What stood out instantly was its commitment to the compact flagship segment, something most brands have long abandoned. With its small size, enhanced camera tech and powerful chipset, Zenfone 10 fills a gap that’s been empty for years.
💰 Zenfone 10 Pricing – Competitive Yet Premium
Asus has priced the Zenfone 10 quite smartly. The base model with 8GB RAM and 128GB storage starts at ₹59,999, while the top-tier variant offering 16GB RAM and 512GB storage is priced at ₹69,999. Considering the specifications and segment, this places it alongside premium rivals such as the Galaxy S23 and Pixel 7.
Available in a palette of eye-catching shades like Comet White, Midnight Black and Starry Blue, the Zenfone 10 doesn’t shy away from style either.
📱 A Design That Prioritizes Comfort
Unlike bulky smartphones that need both hands to operate, the Zenfone 10 offers a 5.9-inch AMOLED display, ideal for one-hand use. Despite the smaller size, the screen is vivid, responsive and fast—thanks to its 120Hz refresh rate. With HDR10+ support and peak brightness of 1100 nits, it performs brilliantly both indoors and outdoors.
The back panel has a soft matte texture that feels premium to the touch. It doesn’t attract fingerprints and gives a solid grip. Coupled with Gorilla Glass Victus on the front and IP68 certification, the phone offers durability and protection.
⚙️ Specifications That Don’t Cut Corners
Here’s a quick look at what’s inside the Zenfone 10:
Processor: Snapdragon 8 Gen 2
Display: 5.9″ FHD+ AMOLED, 120Hz
Rear Cameras: 50MP primary (IMX766) with gimbal OIS + 13MP ultra-wide
Front Camera: 32MP (RGBW sensor)
Battery: 4300mAh with 30W wired and 15W wireless charging
Software: Android 13 with ZenUI
Extras: Stereo speakers, 3.5mm headphone jack, Wi-Fi 7, IP68 and UFS 4.0 storage
This is one of the rare phones where you get flagship performance in a compact shell, with no major compromise in power or multitasking ability.
📷 Camera Impressions – Big Capabilities, Small Package
The main 50MP lens offers excellent sharpness and dynamic range. What really sets it apart, though, is the 6-axis gimbal stabilization system, which keeps videos steady even during movement. Whether you’re vlogging on the go or recording action scenes, the results are impressively smooth.
The ultra-wide camera does a decent job in daylight, although it lacks autofocus. For selfies, the 32MP front camera equipped with an RGBW sensor does a fantastic job in low light and highlights natural skin tones.
From initial testing, it’s clear the Zenfone 10 isn’t just capable—it’s versatile. Casual photographers and social media creators will find it easy to capture content without extra gear.
🔋 Battery Performance – Surprising for Its Size
Even with its small form, Asus has packed a 4300mAh battery into the Zenfone 10. Daily usage—browsing, calls, light gaming—easily pushes through an entire day. Charging is also speedy with 30W wired support, and there’s the added convenience of 15W wireless charging.
It’s also energy-efficient, thanks to the latest Snapdragon chip and optimizations in ZenUI, helping avoid overheating and extending longevity.
🎮 Real-World Usage – Fast, Smooth, and Efficient
In terms of speed, the Zenfone 10 handles everything thrown at it. Whether you’re switching between apps or playing graphic-intensive games like Call of Duty or Genshin Impact, it delivers without lags. UFS 4.0 storage means faster file transfers and app loading.
The ZenUI interface is clean and feels close to stock Android, but with some useful additions like one-handed shortcuts, system themes and customizable gestures. You won’t find unnecessary bloatware or intrusive ads here.
🤔 First Impressions – Who Should Buy It?
After spending some time with the Zenfone 10, it’s clear this phone wasn’t designed to please everyone—and that’s a good thing. For users tired of large, heavy phones. this compact alternative brings back the joy of using a phone that fits comfortably in your hand or pocket.
It’s perfect for professionals, frequent travelers or anyone looking for flagship performance in a smaller body. The price might be slightly on the higher side but considering the complete package—design, speed, camera and software—it feels justified.
✅ Final Thoughts
The Asus Zenfone 10 stands out in today’s smartphone crowd by not trying to fit in. With its thoughtful design, cutting-edge specs and user-first features. it confidently revives the compact flagship category in India.
Whether you’re upgrading from an older device or simply want something powerful without the size burden, the Zenfone 10 is worth a serious look.
